IBM CANADA MOVES PR BUSINESS TO KETCHUM
By Adnews Staff
IBM Canada Ltd. of Markham, ON has appointed Ketchum its public relations agency of record. The Toronto agency is a new corporate entity, an off-shoot of Ketchum in New York. That agency is part of the One Blue network of firms created by parent company Omnicom Group earlier this year to service the IBM account. Text 100 and Magnet Communications also do public relations work for IBM. "This new agency relationship integrated IBM's PR approach in Canada with its global strategy," said Mike Quinn, manager of corporate public relations for IBM Canada. Previously the account was handled by Continental Communications.
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