MOLSON BREAKS NEW TORNADO HOLIDAY CAMPAIGN
By Adnews Staff
Montreal-based Molson will begin a new holiday campaign in Quebec for its Tornado brand of alcoholic beverages this week. Three television commercials created in partnership with TQS, Canal Z and MusiquePlus make up the campaign. Each spot describes a Tornado punch recipe and parodies a television program seen on that station. Molson is also promoting Tornado with print ads, POS materials and through a Web site at <http://www.tornade-punch.com> which contains 11 Tornado drink recipes. Advertising for Tornado is done by Blitz Direct Data and Promotion.
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