FRANKLIN TEMPLETON SENDS ACCOUNT TO BATES CANADA
By Adnews Staff
Bates Canada has been hired to handle the Canadian account of Franklin Templeton Investment Corp. The agency will be responsible for creative and media activities. Franklin Templeton's vice-president of marketing, Chisholm Lyons, said the company was impressed with Bates' ability to "develop a megabrand strategy." The incumbent on the account was Ammirati Puris. Franklin is the latest client to split from the Toronto-based advertising agency in recent weeks. Earlier this month Ammirat lost Labatt and Canada Bread Co. as clients. The agency also resigned the account of Toronto-based retailer Sears Canada this month. Last week the agency also lost the Loblaw Companies Ltd. and Fuji Photo Film Canada accounts.
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