BOS PICKS UP BOSTON MARKET CANADIAN ACCOUNT
By Adnews Staff
Boston Market Canada has made Bos Toronto its advertising agency. Boston Market Corp., based in Golden, CO and McDonald's Restaurants of Canada Ltd. announced plans to bring the chain of casual restaurants to Canada last month. Bos will work on the company's marketing and advertising activities as the chain prepares to open the first three Canadian restaurants in the Greater Toronto Area next year. "Boston Market needs a talented national agency like Bos that can grow with us," said Bob Hissink, vice-president and general manager of Boston Market Canada. "As we begin our development in Canada, we look forward to building a solid relationship with the team at Bos, who have already shown themselves to be smart, strategic marketers." In the U.S. advertising for Boston Market is done by California-based Suissa Miller.