DIGITAL ADVERTISING NETWORK EXPANDS AGREEMENT WITH INVANHOE CAMBRIDGE
By Adnews Staff
Montreal-based Digital Advertising Network has further extended its exclusive licensing agreement with shopping mall operator Ivanhoe Cambridge. Through this deal the company will continue to operate its video screens in the food courts of Ivanhoe Cambridge properties in Canada until 2010. The company's original licensing agreement with Ivanhoe Cambridge was set to expire next year. Earlier this year the agreement was extended to 2005, said Allan Safran, executive vice-president and CEO of Digital Advertising Network. The company will also expand into 11 additional Ivanhoe Cambridge properties in 2002 and 2003. Currently the company operates displays in 13 Ivanhoe Cambridge properties including the Metropolis at Metrotown in Burnaby, BC and the Montreal Eaton Centre.