E*TRADE TO SPONSOR SUPER BOWL XXXVI HALFTIME SHOW
By Adnews Staff
E*Trade Group, Inc. has signed an agreement by which the California-based online personal finance services company will return as title sponsor of the NFL Super Bowl halftime show. Terms of the agreement have not been released. This will be the third year in a row that E*Trade has been title sponsor of the show. "E*Trade's participating in the Super Bowl remains one of the best ways to build the E*Trade brand and communicate the company's fully integrated financial services solution," said Jerry Gramaglia, president and chief customer operations officer of E*Trade Group, Inc. Super Bowl XXXVI will take place at the Louisiana Superdome in New Orleans on Feb. 3, 2002.
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