MCDONALD'S PROMOTES MCMENU
By Adnews Staff
McDonald's Restaurants of Canada Ltd. is promoting a new value menu now available in its 440 Ontario restaurants. The "McMenu" offers a variety of items for $0.98 plus tax with the purchase of any size fries and any size drink. The available menu items will be rotated and will include breakfast and lunch/dinner items. An advertising campaign from Cossette Communication-Marketing will promote the McMenu. Radio, television, billboard and print executions along with in-restaurant materials will be used in the province-wide effort. The ads use the chain's "There's a little McDonald's in everyone" tagline. McDonald's last promotion was a "Two for $2.00" offer which ran from Nov. 16 to Nov. 25. During that promotion customers could buy two Big Macs or two Egg McMuffin sandwiches for $2.00. The current advertising is being supported with public relations from Weber Shandwick Worldwide.