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VANCOUVER PORT AUTHORITY RE-HIRES WASSERMAN

After a review involving an unknown number of agencies, the Vancouver Port Authority has again selected Wasserman & Partners Advertising as its agency of record. Vancouver-based Wasserman has held this assignment for the past four years. It involves media buying and planning, creative services and community relations. This year the account will also include work related to cruise ships that travel between Vancouver and Alaska. The account is worth roughly $300,000 annually, according to the agency. The Port of Vancouver is the largest in Canada, handling 76.6 million tonnes of cargo in 2000.

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