WATER PIK BREAKS PRINT ADS FOR CASCADIA
By Adnews Staff
Water Pik Canada, based in Scarborough, ON, will run ads in a number of national consumer home and lifestyle magazines over the next few months in support of a new showerhead called the Cascadia. The showerhead is eight inches in diameter to maximize body coverage and contains over 100 spray channels. The showerhead can be adjusted to produce a gentle or a powerful spray. The advertising, by FCB Toronto, presents the product as a way to create a spa-like experience at home. The creative depicts a woman standing under the showerhead along with copy such as "Turn it on, and it'll return the favour," and "Lather, rinse, repeat. Repeat, repeat, repeat." Public relations for Water Pik Canada are handled by Langdon Starr Ketchum of Toronto.