UNILEVER CANADA HIRES ARNOLD BRAND PROMOTIONS
By Adnews Staff
Last week Unilever Canada of Toronto hired Arnold Brand Promotions to create a promotional and public relations campaign for VIM liquid abrasive cleaner. The firm won the business over an unknown number of other agencies in a competitive pitch. "Arnold Brand Promotions demonstrated that they understand the brand and have the expertise to integrate promotion and PR to leverage the strong brand equity VIM has with consumers," said VIM brand manager Doina Cocoveanu. The PR assignment will be handled by Warwick Public Relations. Both Warwick and Arnold Brand Promotions are divisions of Vickers & Benson Arnold. The Arnold Brand Promotions division was created in May to handle promotions, sponsorships and special events. Plans for the VIM campaign are still in early development.