GENERAL MILLS PROFILES CANADIAN ATHLETES ON CHEERIOS BOXES
By Adnews Staff
General Mills Canada of Mississauga has begun a program during which a number of Canadian Olympic athletes will appear on Cheerios cereal boxes. Six authors from Canadian publishing houses interviewed six Canadian athletes. These profiles will appear on the backs of the boxes. The side panels will carry biographical information on the authors and will promote their new books. The participating authors and publishing houses are: J.C. Mills (Key Porter Books), Ann Douglas (CDG Books Canada), Kenneth Oppel (HarperCollins Publishers Ltd.), Liam Maguire (Random House Canada), Roy MacGregor (McClelland & Stewart) and Gilles Tibo (Québec Amérique). The six athletes are: Catriona Le May Doan, Steve Yzerman, Martin Brodeur, Cassie Campbell, Jamie Salé and David Pelletier. Public relations for this program are being handled by Optimum Public Relations.