CCL SELECTS LXB TO PROMOTE NOVA SCOTIA
By Adnews Staff
Corporate Communication Ltd. of Halifax has chosen LXB Communication-Marketing (Lacroix Bleau Communications) to handle advertising for its Quebec campaign to promote tourism in Nova Scotia. CCL has been the official agency for the Nova Scotia Department of Tourism for the past ten years. LXB also handled original French creative and development for the 2002 campaign in Quebec. LXB will also be responsible for strategic development support, research and media planning. Although ad plans for Quebec have not been finalized, a print component recently tested in the Montreal area will be included in the campaign.
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