IRWIN TOY BUYS WREBBIT
By Adnews Staff
Toronto-based Irwin Toy Ltd. is acquiring Montreal-based Wrebbit Inc. Financial details of the acquisition have not been disclosed. Wrebbit will operate as a division of Irwin Toy. According to the companies, Wrebbit will benefit from Irwin's distribution and marketing capabilities in the U.S., Canada, Australia and New Zealand, while Irwin will gain Wrebbit's product lines, especially in the puzzle category, in order to build a stronger presence in the family entertainment area. Wrebbit's brands include Puzz 3D three dimensional puzzles and Perfalock pliable puzzles. Public relations for Irwin Toy are handled by Dobson Communications of Ridgefield, CT.
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