TORONTO STAR TRACKS CHANGING CITY IN CAMPAIGN
By Adnews Staff
The Toronto Star has begun a new television advertising campaign called "I woke up in a new place today." It is designed to reflect the ways in which life in the city has changed and the need for each person to understand it. The 30- and 60-second television spots target the 25 to 39 year old demographic, a group that, according to The Star, grew up in the broadcast and Internet age. The ads, created by Enterprise Creative Selling of Toronto, continue to use the newspaper's "It's Where I Live" tagline. Television advertising broke yesterday on Citytv, CFTO and Global. The eight-week campaign also includes a 60-second cinema spot that will run in theatres in the Greater Toronto area in November.
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