HIGH ROAD ADDS NEXINNOVATIONS TO ROSTER
By Adnews Staff
NexInnovations of Mississauga has named High Road Communications of Toronto its public relations agency of record. NexInnovations describes itself as an independent technology services provider. It is a former unit of EDS Canada known as EDS Innovations. High Road did some work for the company when its became NexInnovations in June. It was based on that assignment that the agency won the full account. High Road will create and execute strategic public relations programs intended to raise NexInnovations' profile. "High Road Communications quickly marshaled a successful, results-driven launch of NexInnovations," said Hubert Kelly, president and chief executive officer of NexInnovations. "High Road's proven media relations expertise was instrumental in building our credibility and brand, and we look forward to working with them as we expand our brand nationally."