WARREN D. NADEL NAMES MYRIAD AOR
By Adnews Staff
New York-based Warren D. Nadel & Company has hired Toronto-based Myriad Marketing to manage its branding, marketing, sales and support initiatives. Warren D. Nadel is an institutional asset management firm. Myriad won the business based on a referral. It is the first major account win for the Myriad's New York office since its opening earlier this year. The account will be handled by the New York office with support from Toronto. Warren D. Nadel is currently planning a direct marketing campaign that will combine multimedia and traditional media. The first phase will be a direct mail and multimedia presentation product for new customer prospects. Myriad will also develop the company's new Web site. Both the direct mail and Web site are expected to be ready this month.