BUZZ AND BAIN TEAM UP
By Adnews Staff
Toronto-based Buzz Marketing & Public Relations is working for Boston-based global consulting firm Bain & Company to promote the release of Loyalty Rules!, a new book by Frederick Reichheld, director emeritus of Bain & Company and the founder of its loyalty practice. The book will be released in Canada at the end of the month. It has been out in the U.S. since early September. Buzz won the assignment over three unidentified firms.
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