MEDIACOM AND TDI CANADA TO OPERATE AS VIACOM OUTDOOR
By Adnews Staff
Viacom Outdoor Canada will be the name of the new company formed by the merger of Toronto-based outdoor media companies Mediacom and TDI Canada. In Quebec the company will be known as Viacom Affichage. The two merged when New York-based Viacom's outdoor advertising divisions TDI and Infinity Outdoor merged in the U.S. Infinity is the parent company of Mediacom. The U.S. outdoor advertising company now operates as The Viacom Outdoor Group. In Canada the new company will be headed by president Brian McLean, former president of Mediacom. Its combined products will include billboards, transit shelters, buses, subways, superboards, backlights and wall murals.
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