MALAHAT GROUP ENROLS AT UNIVERSITY OF VICTORIA
By Adnews Staff
Malahat Group International has been hired as the first agency of record for the University of Victoria. The appointment of the full-service communications agency concludes a multi-stage selection process during which MGI, WKL Communications and Trapeze Communication, all of Victoria, had been shortlisted for the account. As agency of record, MGI will provide creative, advertising, media planning and strategic communications services to the university's faculties and divisions. Previously the university used a number of agencies on a project basis. MGI's appointment is for a three-year term with a two-year renewal option. Malahat Group is an affiliate of Vancouver-based Palmer Jarvis DDB and a member of the DDB worldwide network.