TORONTO POLICE START NEW RECRUITING INITIATIVE
By Adnews Staff
The Toronto Police Service began a new marketing initiative on Saturday when it unveiled a recruiting billboard. The advertisement is one of four Pattison Outdoor Advertising billboards that will run over the next four weeks at various city locations. The goal of the campaign is to increase public awareness of employment opportunities with the Toronto Police Service among the city's ethnic populations. The billboard's creative shows the city skyline in the background and five officers in the foreground, representing mounted, foot, bicycle and motorized forms of patrol. The headline reads "Now Hiring".
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