SHOPPERS DRUG MART PROMOTES DRIVE-THROUGH LOCATION
By Adnews Staff
Toronto-based Shoppers Drug Mart is supporting the opening of its newest location in Newmarket, Ontario with radio advertising and a mobile billboard campaign. Mobile billboards began running on September 15, promoting the store's opening and its drive-through pharmacy. The campaign's creative consists of an image of a pill container with the words "Now Open" on the lid. The mobile billboards will run until late September. Radio advertising using the tagline "Take Care of Yourself" is also promoting the new location. Advertising for Shoppers Drug Mart, excluding the Quebec market, is handled by TBWAChiatDay.
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