LAW FIRM PROMOTES CLIENT RELATIONSHIPS
By Adnews Staff
Fraser Milner Casgrain LLP, a business law firm with offices in Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver, is focusing on client relationships and experiences in a marketing campaign that broke last week. Lynda Monteith, director of marketing and communications in Ontario for Fraser Milner Casgrain, said this a departure from the firm's advertising campaigns in the past. According to Monteith, the company's research suggested that its best marketing angle was its track record of "connecting with clients." The current series of print ads depicts actual clients talking about their experiences with the firm. The ads began running in The Globe and Mail, National Post and Les Affaires last week. Fraser Milner clients displayed in the campaign include J!ve Media Technologies, Biomira and Petro-Canada. The campaign also includes a new brochure and direct mail pieces. A Web site is also expected to be built by early in the new year. Advertising for Fraser Milner is done by Cormark MacPhee. Public relations are handled by Trillium Corporation Communications.