CANUCKS BREAK ONLINE CAMPAIGN WITH CLICKHOUSE
By Adnews Staff
The Vancouver Canucks have begun a new online marketing campaign through Vancouver-based marketing services provider ClickHouse.com Online Inc. Intended to promote single ticket sales for the hockey team's 2001/2002 season, the campaign targets the 15,000 subscribers of the Canucks' email newsletter "Inside Edge". Using video clips embedded in email messages, the creative shows highlights from the team's 2000/2001 season. ClickHouse ran a similar video email campaign for the Canucks last month to promote season ticket, half-season and package ticket sales. A contest component of the present campaign enters "Inside Edge" subscribers into a draw to win tickets to the Canucks' opening night on October 4 when they forward the video email to five friends.