BELL MOBILITY EXTENDS REACH TO WESTERN CANADA
By Adnews Staff
Bell Mobility is using a multimedia advertising and promotional campaign to support its official launch in Western Canada. Television, radio and print advertising as well as a direct mail push are targeting consumers and corporate customers as well as small and mid-sized businesses. Street promotions in Vancouver, Calgary and Edmonton will also be used to expose consumers in British Columbia and Alberta to the wireless carrier. Bell Mobility's products and services are available at Future Shop, Wireless Wave and Staples stores in British Columbia and Alberta as well as in the 12 Bell World stores that have opened in the western region. Advertising for Bell Mobility is handled by Cossette Communication-Marketing.
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