CANWEST GLOBAL GIVES READERS SNEAK PEAK
By Adnews Staff
Winnipeg-based CanWest Global Communications gave readers of its Victoria Times-Colonist, Vancouver Sun, Calgary Herald, National Post, Ottawa Citizen, Montreal Gazette and Edmonton Journal newspapers a preview of its upcoming fall season yesterday by distributing over 750,000 VHS tapes with the papers. The 30-minute "sneak peak" promoted new and returning programs, Global's new specialty channels, its news broadcasts and sporting events. A contest component called the "Great Bermuda Getaway" is running in conjunction with the sneak peak program. To enter, viewers visit the canada.com Web site and submit the names of the five sponsors of the program: Buick Rendezvous, McDonald's, MSN Money, Listerine PocketPaks and Clorets. The entry deadline is October 1. A random draw will determine the winner. Global originally planned to premier a number of television shows this week but has decided to push back many program by a week due to last week's attacks in the U.S.