HIP INTERACTIVE GEARS UP
By Adnews Staff
Toronto-based Hip Interactive has released a new line of video game accessories. The "Hip Gear" line consists of products such as night-light attachments, gamepad controllers and memory cards for video game platforms including Nintendo's Game Boy Advance, Sony's Playstation 2, Microsoft's upcoming Xbox and Nintendo's upcoming Game Cube. Hip Gear began rolling out in June and is currently carried nationally by Zellers, Future Shop, London Drugs, Jumbo Video, Toys "R" Us and Wal-Mart. Distribution of the line is handled by SJS Group, Hip's distribution business.
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