MERCEDES-BENZ PROMOTES SPORT COUPE
By Adnews Staff
Mercedes-Benz Canada is in the midst of a new communications campaign to introduce drivers to the C-Class sport coupe. Toronto-based Roche Macaulay & Partners created the national campaign, which began on August 27. Outdoor ads make use of visuals including a boxing glove, a rocket ship and a bikini-clad woman. Mercedes-Benz's C-Class sport coupe is aimed at "urban-minded" consumers aged 24-45 years. Additional components of the campaign include a 60-second cinema spot, print and Internet ads, postcards, outdoor posters and promotion at various events.
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