CANWEST RE-LAUNCHES CANADA.COM NETWORK
By Adnews Staff
CanWest Interactive re-launched its canada.com network of Web sites yesterday. The new "super site" merges the company's Globaltv.com, tvforbc.com and chektv.com sites with the Southam daily newspaper sites. When users now visit a local newspaper or television Web site, they are automatically re-directed to the new canada.com site. Online advertising currently running on the network will be followed with print and television executions in various CanWest properties. Advertising, created in-house, makes use of a "Get your daily" theme.
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