PFIZER AIRS NEW ERECTILE DYSFUNTION SPOT
By Adnews Staff
Pfizer Canada, based in Kirkland, PQ, will release a new spot this week featuring Canadian hockey player Guy Lafleur. The 30-second PSA-style spot takes place in a locker room. Lafleur talks about erectile difficulties, a medical condition that, according to Pfizer, affects one in three Canadian men. An accompanying 1-800 number and Web site address are displayed. Lefleur advises men to "get the facts" about the condition. Pfizer manufactures Viagra. The spot was created Toronto's Strategic Objectives, which handles public relations for Pfizer's Viagra brand.
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