LACROIX-BLEAU TO PROMOTE LIFIZZ VITAMINS IN CANADA
By Adnews Staff
Quebec agency Lacroix-Bleau Communications has been hired by Montreal-based Laboratoire Lalco to promote the Lifizz line of vitamins in Canada. The line will launch in Quebec in October. Paul Bergeron, vice-president of science at Lacroix-Bleau, said the supporting ad campaign will focus on the product's effectiveness and taste. Golfer Jesper Pamevik and singer Céline Dion will appear in the campaign. The campaign will expand to other Canadian markets beginning in January 2002.
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