YTV STAYS WITH THEADLIBGROUP
By Adnews Staff
Toronto-based YTV has named theadlibgroup of Toronto its marketing agency of record for a second year. Theadlibgroup won the network's 2001/2002 business based on its work for YTV's 2000/2001 season. YTV also awarded theadlibgroup its trade campaign assignment. Last year the network used Toronto-based Zig. Toni Abramson, vice-president of theadlibgroup, said YTV's trade campaign this year is a series of three advertisements running in trade publications throughout the year.
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