96.3 FM BREAKS NEW BRAND CAMPAIGN
By Adnews Staff
Toronto radio station Classical 96.3 FM began a campaign this week debuting the station's new corporate identity and tagline: "Making Life Sound Better." The campaign, created by Toronto agency riddochdickinson communications, concludes a rebranding effort that began in the spring. Two 30-second television spots running on specialty stations and print ads appearing in performance programs and classical music publications also display the station's new logo. Coinciding with the start of the campaign in the Greater Toronto Area is the rollout of the station's new on-air audio ID's, re-designed sales brochures and collateral materials.
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