OCEAN SPRAY PROMOTES CRANTASTICS COCKTAILS
By Adnews Staff
Ocean Spray of Mississauga is promoting a line of drinks aimed at kids called Crantastics Cocktails. Available in cranberry orange, cranberry punch and grape cranberry flavours, the beverages began to roll out to Canadian grocery stores late last month. Full distribution will coincide with the back-to-school season. A print advertising campaign from Strateco is being supported with in-store materials and picnic events in Calgary, Vancouver and Toronto organized by Cohn & Wolfe. Advertisements targeting parents focus on the health benefits of cranberries and Crantastics Cocktails. The ads are running in magazine including Canadian Living, Chatelaine, Today's Parent and Homemaker's. Ads in magazines including Chirp and Chickadee target children and focus on the flavours in the Crantastics line.