CANADA.COM TO SEND CONTEST WINNER TO PUERTO RICO
By Adnews Staff
Canada.com, Global TV, Music World and Sony Music Canada have teamed up for an online promotion at <http://www.canada.com/jlo>. The winner and a guest will travel to Puerto Rico to see Jennifer Lopez in concert. Canada.com users can enter by answering a trivia question related to Lopez's new CD "j.Lo". A component of the promotion will reward 25 participants who refer a friend to the CD. In-store materials in Canadian Music World locations and online advertising on the canada.com network, Sony Music and Music World web sites also promote the contest. Television advertising for the contest, running during Global's daily soap opera programming, broke last week. Advertising was created in-house by canada.com. The online promotion will run until September 2.