EATONS CREATES CARDHOLDER MAGAZINE
By Adnews Staff
Eatons has put together a consumer magazine for its cardholders. The premier issue of Oasis is being mailed to more than 300,000 Eatons cardholders this week. Published by Multi-Vision Publishing Inc., the quarterly magazine will highlight special rewards and benefits available to Eatons cardholders. It will also preview the season's trends in men's and women's fashions, beauty, interior designs and accessories. Many of the products and services displayed in the magazine will be those available in Eatons seven stores in Toronto, Ottawa, Winnipeg, Calgary, Vancouver and Victoria. The 108-page premier issue will be followed by a holiday issue in November. Eatons is a division of Toronto-based Sears Canada.
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