GROUNDZERO ADDS FISHERMAN'S FRIEND TO ACCOUNT ROSTER
By Adnews Staff
TFB & Associates Ltd. of Markham, ON has selected groundzero Marketing Communications of Toronto as the agency of record for its Fisherman's Friend medicated throat lozenges. Groundzero was one of three agencies contacted by the company to participate in the agency search, said Stewart Schneider, marketing manager for TFB. Griffin Bacal Volny and Roche Macaulay & Partners, both of Toronto, had also been invited to pitch the account. Groundzero's first project will be an upcoming campaign to run during the fall and winter cough and cold season. In addition to television advertising, additional elements of the campaign will include consumer promotion and PR activities. Previously advertising for Fisherman's Friend was done by Communiqué of Toronto. Other products imported and distributed by TFB include MOJO Fruit Chews, Taveners confectioneries, IRN-BRU soft drinks and Colman's mustards.