RADIOSHACK MOVES ACCOUNT TO GEE, JEFFERY
By Adnews Staff
RadioShack Canada of Barrie, ON has moved its advertising account on a project basis to Toronto's Gee, Jeffery & Partners. The move concludes a semi-formal review process the retailer held with Gee, Jeffery and Wolf Group, also of Toronto, which had previously held the account, said Tony Partipilo, vice-president of marketing for RadioShack. Gee, Jeffery's first project will be a fall campaign encompassing national television, print and radio advertising. The four-week campaign begins in mid-September. RadioShack is a division of Intertan Canada Ltd. of Concord, ON.
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