SYMPATICO-LYCOS KICKS OFF TRADE CAMPAIGN
By Adnews Staff
Toronto-based Sympatico-Lycos is targeting marketing managers and media planners in a new trade campaign beginning this week. Created by Toronto's Fresh Advertising, the campaign aims to raise the profile of the company and promote its capabilities beyond standard banner advertising. Elements of the initiative include ongoing print ads using the theme "We're number 1" in trade publications, a six-week online campaign directing traffic to an online media kit at <http://www.sympatico.ca/partnerinfo>, a 16-week run on the Elevator News Network in Toronto and Calgary, an online contest and ongoing sponsorship of industry events.
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