ZEPPELIN TO SPOTLIGHT CINEPLEX'S QUEENSWAY THEATRE
By Adnews Staff
Zeppelin Communications & Design has been hired to develop advertising and promotional strategies for the launch of Cineplex Odeon Corporation's new theatre at The Queensway and Islington Avenue in Toronto. The Toronto agency has handled a number of projects for Cineplex in the past including several theatre openings and won this assignment based on that relationship. The launch theme for the new theatre will be "The Cinetropolis Experience." Radio, print and outdoor ads will be accompanied by online promotional components and in-theatre materials in Cineplex locations in the Greater Toronto Area. A gala night is also planned to officially open the theatre in November.
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