THREE VYING FOR STANDARD LIFE
By Adnews Staff
Three Montreal agencies are vying for the Standard Life insurance account. They are: incumbent Marketel, Armada Bates and Prisme Communications. A decision is expected by early July. Standard Life had used Marketel for seven or eight years, but decided to have a review because it was time to see what else was out there, communications manager Jean Goulet told Adnews in an earlier interview. The advertising budget has not been set, but current annual spending is $1.5 million.
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