L'ORÉAL CANADA SPONSORS SUPERMODELS SEARCH
By Adnews Staff
Montreal-based L'Oréal Canada has signed-on as the A-Level Beauty category sponsor and promotional partner for "Supermodels," a reality-based television series produced by Lone Eagle Entertainment and Ford Models. Premiering this fall on Global Television, "Supermodels" will follow the search for a new Canadian supermodel, from the auditioning of candidates to a preliminary selection of 24 finalists to the training of finalists at "Fashion Camp" and the selection of one finalist who will participate in Ford Models Supermodel of the World competition. L'Oréal will support the series throughout its run. The company will provide a makeup and hairstylist team for the finalists during "Fashion Camp", will provide a motivational speaker and will contribute the L'Oréal Paris Grand Prize of a trip for the finalist to Paris for a professional photo shoot which will be used in a national L'Oréal advertising campaign in 2002.