HEINZ RELEASES FUNKY PURPLE KETCHUP
By Adnews Staff
H.J. Heinz Company of Pittsburgh, PA has added a Funky Purple variety to its EZ Squirt ketchup line. The new coloured condiment joins the Tomato Red and Blastin' Green varieties. Toronto-based Heinz Canada released the first two EZ Squirt colours, packaged in specially designed EZ Squirt bottles, in Canada earlier this year, supported by a publicity campaign from Toronto's Cohn & Wolfe. According to Anna Relya, communications manager for Heinz Canada, the company expects to bring the Funky Purple colour to major grocers in Canada early next year.
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