UNIVERSAL AND ICEBERG FORM STRATEGIC RELATIONSHIP
By Adnews Staff
Universal Music Canada and Internet broadcaster Iceberg Media.com, both of Toronto, have struck a new long-term strategic relationship. The two companies will develop joint online music initiatives including Internet radio channels for Universal's Canadian music site <http://www.umusic.ca>. Iceberg will also get webcasting rights to Universal's recordings, which the company will stream through the new Internet radio channels as well as through its existing channels 2Kool4Radio.com, IllNoiz.com and VinylFM.com. Universal will also establish a marketing fund to promote Iceberg's audio channels and will make an equity investment in Iceberg. The new Internet radios channels are expected to launch this fall. Public relations for Iceberg Media.com are handled by National Public Relations of Toronto.