BENJAMIN MOORE PROMOTES DIAL UP DECORATING SERVICES
By Adnews Staff
Toronto-based paint manufacturer Benjamin Moore is promoting a new telephone-based painting and decorating service. The new program is currently being tested in Brampton, ON. Customers can call a toll-free phone number to have a professional painter offer a quote using Benjamin Moore products. Customers can also speak to colour specialists who will help them select colours and painting techniques. The service is being promoted with an advertising campaign in Brampton and surrounding areas. Interior and exterior GO Transit billboards, a direct mail piece and inserts in the Brampton Guardian, running until the beginning of November, will be supported by a public relations event in the fall from Peggy Sheffield and Associates of Toronto. If successful, Benjamin Moore plans to expand the program next year. Advertising for Benjamin Moore is done by Groundzero Marketing Communications of Toronto.