SACKE AND ASSOCIATES TAKES NEW PATHWAY
By Adnews Staff
Pathway Communications of Toronto has named Sacke and Associates, also of Toronto, its public relations agency of record. Pathway is an Internet services company which provides residential and business customers in the Toronto-to-Burlington corridor a range of Internet services including dial-up and high-speed Internet access, server co-location, Web hosting, network integration and management services. Sacke won the account based on a referral. Previously Pathway's public relations activities were handled in-house. "Appointing Sacke and Associates will help us get the word out that we will be taking future aggressive, planned steps to further increase our leadership position by launching an array of new products and services that will be completely new to the Canadian marketplace," said Ashok Kalle, president of Pathway Communications.