SURVEY: DEADLINES IDENTIFIED AS CAUSE OF CREATIVE BLOCKS
By Adnews Staff
A survey of 250 advertising executives and senior marketing executives has identified tight deadlines as the most common cause of creative blocks. The survey was developed by The Creative Group, a staffing service that provides marketing, advertising, creative and Web professionals on a project basis, and conducted by an independent research firm. When asked "Which of the following would you say is the single most common source of creative blocks for employees," 47% said tight deadlines, 14% said lack of inspiration, 12% said stress, 8% said long hours, 6% said fatigue, 4% said lack of clear direction, 3% said lack of information and 6% said other. Tracey Turner, executive director of The Creative Group, suggests that to maximize creative output a company should continuously solicit employee feedback, provide sufficient time to do the job and promote collaboration among staff members.