CHATELAINE.COM ENDS RELATIONSHIP WITH DOUBLECLICK
By Adnews Staff
Toronto-based Chatelaine.com is ending its relationship with DoubleClick Canada and bringing advertising sales for the women's Web site in-house. DoubleClick began handling banner ads sales for the site in 1999. Last year the site's in-house sales staff began selling button ads, skyscraper ads, pop-up ads, e-mail listings and microsites, as well as handling contests and research, while DoubleClick continued to sell standard banner ads. Following a recent upgrade to Chatelaine.com at the beginning of June, these banners were added to the in-house sales inventory. "It's like any sort of moving on," said Paula Gignac, Web general manager of Chatelaine.com, "There's a hint of sadness to be leaving familiar and incredibly supportive colleagues, but exciting to know that our site is poised to take advantage of the banner's resurgence in popularity." Chatelaine.com's in-house staff assumes full responsibility for the site's ad sales bookings on September 1.