PUBLICIS CANADA CREATES RECRUITMENT ADVERTISING DIVISION
By Adnews Staff
Publicis Canada has launched Publicis Tandem, a new recruitment advertising division specializing in human resources communications. Headed by Jennifer Reedie and Robert Iseman, the division will be based in Toronto. Reedie and Iseman were both previously at Amazon Designs where she was creative director and he was vice president. Serge Rancourt, president and chief operating officer of Publicis Canada, said the new division will "inspire our clients' recruitment efforts by fusing strategic thinking with creative muscle."
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