KELSEY'S SERVES NEW AD CAMPAIGN, TEAMS WITH NESTLE FOR SUMMER PROMOTION
By Adnews Staff
Kelsey's International, based in Oakville, ON, is beginning a new radio and billboard advertising campaign. Using the tagline "It's That Good", the campaign is running in London and Hamilton, Ontario as well as in Calgary and Edmonton. In Ottawa, only billboards are in use. The campaign was constructed by The Crichton Kim-Kirkland Company of Toronto.
The casual dinning chain has also teamed up with Toronto-based Nestle Canada for a summer promotion. Until August 31 consumers will receive a coupon with certain packages of Nestle's Häagen-Dazs ice cream for $5 off a $20 purchase at any of Kelsey's 89 locations. Kelsey's has also added a special Häagen-Dazs dessert, Vanilla Ice Cream Crackle, to its menus for a limited time. Public relations for Kelsey's are handled by Praxis Public Relations of Burlington, ON.