MOVENPICK PROMOTES PREMIUM DESSERT LINE
By Adnews Staff
Toronto-based Movenpick Foods Canada is promoting its new Movenpick Premium Dessert line with transit and magazine advertising. The line consists of ten varieties such as chocolate truffle, white chocolate almond, caffe mocha, maple walnut, pistachio and vanilla. The products will be sold in grocery outlets in Ontario as well as in gourmet and specialty shops. Movenpick Premium Desserts will also be available in Movenpick's chain of market-style restaurants operated by Switzerland-based parent company Movenpick Group. Advertising support for the roll-out is from Paris-based La Povertà, which also created the packaging. Public relations are being handled by GCI Group of Toronto. Media for Movenpick Foods Canada is being handled by Walker Media Inc.